PGA Show 2020 - 2025
For FootJoy's trade show presence at the PGA show, I collaborated with cross-functional teams to create an engaging brand experience. Starting with 3D visualizations of the booth layout, I developed a cohesive design system that showcased the Spring/Summer collections across multiple touchpoints. The project involved managing the production of all booth graphics, product displays, and digital presentations while working within strict budgets and timelines. I coordinated with our product teams to ensure optimal merchandise presentation and created supporting materials including look books and seasonal catalogs that were distributed at the show. By leveraging our photo assets across multiple platforms - from large-format environmental graphics to digital displays - we maximized our creative resources while maintaining brand consistency throughout the space.
NewportFilm: Hot In Havana
As part of newportFILM's 6th annual Friend-Raiser, which raised over $35,000 for the nonprofit, I created a range of materials to support the event's success. The project included developing social media content, print collateral, and event graphics that helped share the organization's message. To enhance the physical space, I designed and produced custom photo backdrops using laser cutting and CNC fabrication techniques, adding a unique element to the guest experience. The integrated campaign helped bring the community together in support of newportFILM's mission.
