Erin Briskie
These images showcase my work styling and art directing FootJoy's product photography. Drawing inspiration from lifestyle and athletic photography, I collaborate with our team to create compositions that highlight both technical features and everyday wearability. Whether it's carefully considered product laydowns or styled lifestyle shots, each image is crafted to tell part of the collection's story while serving multiple channels from catalog to e-commerce.
Leading the layout and production of FootJoy's 140-page seasonal workbook, distributed to 14,000 wholesale partners. Working closely with product teams, I ensure technical specifications align seamlessly with lifestyle imagery throughout the book. The design includes custom tabs and soft-touch cover finishes, creating a premium tool that helps buyers understand both technical features and merchandising opportunities.
Styled and directed product photography highlighting FootJoy's apparel offering. Each composition highlights how textures and technical fabrics complement each other across the collection, showcasing FootJoy's layering system while maintaining an elevated aesthetic. These assets were strategically shot to flex across D2C, email campaigns, and social media, maximizing their value across multiple channels.
